Best AI Tools for Marketing: Top Picks to Boost Your 2025 Strategy
- Brian Mizell
- 1 day ago
- 12 min read
Every year, it seems like there are more AI tools popping up for marketers. If you’re anything like me, it can get a bit overwhelming. There’s a tool for writing, another for making graphics, one for social media, and the list goes on. The good news? These tools really do make your day-to-day work a lot easier. Whether you want to speed up content creation, keep your campaigns on track, or just get a better handle on your data, there’s something out there for you. Here’s a rundown of the best AI tools for marketing that you might want to check out as you plan your 2025 strategy.
Key Takeaways
AI tools help cut down on repetitive tasks, letting you focus on bigger marketing goals.
Many of the best AI tools for marketing are easy to use, even if you’re not a tech expert.
From writing and design to social media and analytics, there’s a tool for almost every marketing need.
Trying out a few different tools can help you find what works best for your team and budget.
AI isn’t perfect, but it’s quickly becoming a must-have for staying competitive in marketing.
1. Jasper
Jasper is often one of the first tools that comes to mind for AI marketing content because of how well it handles everything from blog posts to ad copy, all while staying true to your brand’s style. Teams love it for its mix of speed and flexibility—you can crank out campaign ideas, landing page drafts, or even emails, and then tweak them to sound exactly like your company.
Main Jasper features that catch marketers’ attention:
Brand Voice: Set rules for how Jasper talks, so all your materials sound like they came from the same person—even if they didn’t.
Content Templates: Loads of ready-made formats for social posts, product descriptions, and emails.
Marketing Workflows: Collaborative tools for teams, helping you brainstorm, draft, and revise more quickly.
Language Options: Translate content into multiple languages so your reach is global.
Integrations: Works with tools like Grammarly, Surfer, and even lets you connect to thousands of other apps through Zapier.
Here’s a quick reference for Jasper’s main pricing options as of September 2025:
Plan | Price/User/Month (Annual) | Key Features |
|---|---|---|
Creator | $39 | 1 brand voice, SEO tools, templates |
Pro | $59 | Multiple brand voices, advanced workflows, more collaboration tools |
Jasper can save you hours every week—especially when you’re grinding out lots of content on tight deadlines. You’ll still need some human edits, but it gets you 80% of the way there faster than you think.
If your 2025 marketing plan is heavy on content and branding, Jasper is one of those AI assistants you’ll want in your toolkit.
2. Canva
Canva is the kind of tool that makes anyone feel like a designer, even if the last creative thing you did was doodle on a napkin.
This platform puts powerful design and AI-driven editing right at your fingertips, no matter your skill level. With a drag-and-drop interface and endless templates, Canva keeps things simple but flexible. It doesn’t matter if you’re making quick Instagram stories, long slide decks, or animated videos; the whole process feels approachable, even fun.
Here’s what stands out about Canva for marketers in 2025:
Millions of templates for all needs (social, presentations, print, etc.)
Drag-and-drop AI image generation with prompts – no more hunting for the perfect stock photo
Background removal, element expansion, image morphing, and quick resizing for any platform
Brand kit: store your fonts, logos, and color schemes for team consistency
Schedule and publish directly to social media
Here’s a look at Canva’s current pricing:
Plan | Monthly Price | Notable Features |
|---|---|---|
Free | $0 | Basic tools, 1 million+ assets, some AI features |
Pro | $12.99 | Advanced AI, brand kit, premium templates, 30-day trial |
If you want speed and polish but aren’t interested in learning technical design software, Canva pretty much removes every hassle from the process. Canva’s AI keeps getting stronger, meaning your work can look sharp with way less effort – and more time to focus on strategy.
3. HubSpot
HubSpot stands out as an all-in-one marketing platform focused on making life easier for marketing teams. Its AI-powered features help you manage everything from email campaigns and social scheduling to tracking new leads—without having to juggle a bunch of separate tools. As marketing challenges shift going into 2025, HubSpot keeps evolving, especially with AI tools that can shape your strategy and suggest what to do next, based on live data.
Key reasons marketers are sticking with HubSpot:
The built-in CRM connects seamlessly with every other marketing tool, keeping sales and marketing teams on the same page.
Lead capture forms, live chat, and pop-ups help you grab attention and draw in new customers.
Automation lets you quickly set up email campaigns, schedule social posts, and move leads through your sales funnel, all with a few clicks.
AI can help brainstorm copy for emails, predict which prospects look promising, and flag what’s working (or not) in your current campaigns.
Here’s a quick look at how HubSpot’s core features stack up:
Feature | Included in Free Plan | Found in Paid Plans |
|---|---|---|
CRM | ✓ | ✓ |
AI email suggestions | ✓ | ✓ |
Advanced automation | – | ✓ |
Lead scoring & prediction | – | ✓ |
Detailed analytics | – | ✓ |
Sometimes the toughest part of marketing is just managing all the moving parts. Platforms like HubSpot pull those pieces together, cutting down on headaches and boosting results.
Of course, as your marketing grows, costs can climb—some of the powerful AI features live only in higher-level plans. Startups and small businesses may want to pick tools carefully. For more perspective on what real marketers expect from AI platforms in 2025, there’s an in-depth report on projected AI trends that’s worth reading.
4. Sprout Social
Sprout Social stands out as a go-to solution for teams looking to simplify social media work with the help of AI. It’s especially good at saving time by automating routine stuff like post scheduling, content planning, and analyzing feedback from followers. If you’ve ever wondered when is the best time to post or how people really feel about your brand, Sprout Social’s AI-driven features—like ViralPost and AI-powered sentiment analysis—do that automatically, making it way less of a guessing game.
Here’s how Sprout Social helps marketing teams get more done:
Schedules posts for peak engagement times using insights from your actual audience data.
Suggests social media captions and helps polish copy with its built-in writing assistant.
Quickly figures out if comments and posts are positive or negative, giving you a sense of public opinion on the fly.
With Sprout Social’s automated insights and smart scheduling, social media no longer feels like a huge, never-ending to-do list.
Sprout Social isn’t the cheapest tool on the market, though. Plans start at $249/month—which can be steep if you only need basic features. But for teams needing powerful AI-powered social tools that do more of the heavy lifting, it’s a solid pick for building a sharper social strategy in 2025.
5. eesel AI
eesel AI is a tool that flips the script on most marketing platforms because it doesn’t just help you blast out messages—it listens to what customers are actually saying once they respond. This software connects right into systems you might already use, like Zendesk or Intercom, so there’s no need for a big migration or major setup headaches.
What makes eesel AI stand out is its focus on learning from every support ticket, chat, and FAQ to instantly improve the answers customers get. You end up with a chatbot that stays updated since it’s pulling from your real docs, instead of guessing. That’s a big deal if you want to handle customer questions right away instead of waiting for a human to step in. Here are some areas where eesel AI really shines:
Automates customer support using your own company knowledge and history.
Connects seamlessly with common support tools, speeding up the setup.
Provides data about what customers keep asking, so you see patterns forming over time.
Feature | Benefit |
|---|---|
Trains on past tickets | Better, faster customer replies |
Compatible with Zendesk etc. | Uses your current workflow |
Interaction-based pricing | Pay for what you actually use |
Sometimes you don’t know which marketing move is working until real customers tell you. With eesel AI, those conversations become a kind of feedback that’s always being sorted out for you.
In short, if your marketing leads to a lot of customer questions or if you want your support team to spend less time on routine replies, eesel AI is practical and straightforward. It’s one of those tools you quietly add and end up wondering how you did without.
6. Clearscope
Clearscope stands out if you want smarter content optimization and SEO research. It's a favorite among marketers because it takes a lot of the guesswork out of getting content to rank well.
With Clearscope, you get handy tools that review your articles and suggest words, topics, and details so that your content is actually what people are searching for. Clearscope checks your drafts against the top-ranking results for your chosen keyword and produces a report, complete with a content grade and a list of terms and questions to include, so writers know exactly where they’re missing the mark.
Here's what you'll find useful when working with Clearscope:
Real-time suggestions for keyword and topic use as you write
Reports on your competitors’ articles and what sets top-ranking content apart
Content monitoring alerts, so you’ll know when a page drops in the rankings or needs updates
You can use Clearscope on its own or alongside your favorite word processor, which is good for flexible workflows. According to recent reviews, people also enjoy the platform’s mix of challenge and gamification—it turns optimizing content into more of a game than a chore.
Sometimes, the difference between a page that sits on page two of search results and one that sits at the top is knowing exactly which phrases and questions your readers care about—Clearscope shines at making that part easy.
If there’s a drawback, it’s probably the pricing—Clearscope costs more than smaller alternatives, but it’s loaded with data-rich features that bring real benefits to bigger teams or anyone with aggressive SEO goals.
7. Runway
Runway is changing how marketing teams create videos with AI, and it’s honestly pretty wild. It lets you whip up entirely new video clips from a text prompt, so you don’t need a huge budget, fancy filming equipment, or a film crew to make creative content anymore. Just type in what you want, and you can get anything from basic animations to more realistic scenes, all in a few minutes. There’s also a big toolbox of features—remove backgrounds, generate precise subtitles, super-slow motion effects, and more—all aimed at making video editing feel less technical and more approachable.
Some key things about Runway:
Create custom marketing videos fast, using just a prompt.
Big library of AI-powered tools—background removal, subtitle generation, video effects.
Train image generators to match your brand’s look and feel.
Play with physics-based animations like fire or water without hours of manual editing.
Free and paid options—paid plans start around $12 per user per month if you need heavier usage.
Plan | Price | Credits |
|---|---|---|
Free | $0 | 125 one-time |
Standard | $12/user/month* | 625 monthly |
*Annual billing required for this rate.
If your team wants to experiment with video ideas for ads or social media but doesn’t have professional editors, Runway takes care of the toughest parts and leaves space for creativity. It genuinely opens up video production to just about anyone willing to try.
8. Tidio
Tidio stands out for marketers who want to bring live chat and AI-powered chatbots into their sites—without making it hard for their teams or their budgets. This platform is ideal for any business ready to step up conversations with its website visitors, keep carts from being abandoned, and answer questions round-the-clock.
Here's why marketers keep Tidio on their list:
Straightforward setup that's friendly even for non-technical folks
AI chatbot (“Lyro”) handles FAQs and basic lead qualification, freeing up real staff
The free plan gives tight-budget shops plenty to start with
But keep this in mind: Tidio’s AI is rule-based, which means it follows instructions but won’t come up with totally new solutions on its own or learn from your past tickets. Still, for many, the basics are enough.
Feature | Benefit |
|---|---|
Live Chat | Real-time visitor support |
AI Chatbot | Handles common questions |
Lead Qualification | Filters potential customers |
Free Plan | No up-front cost to begin |
Setting up Tidio can cut customer service wait times and lets your team focus on tougher requests instead of repeating the same answers over and over.
And when it comes to customer approval, Tidio consistently earns high marks—check out their high ratings on multiple review platforms from business owners who wanted a simple solution that delivers results without a heavy lift.
9. Zapier
Whether you're juggling dozens of apps or just tired of repeating the same boring tasks, Zapier is probably going to save your sanity. Zapier uses AI to connect thousands of apps and automate the everyday work that drags your marketing team down. With its signature "Zaps," you set a trigger (like a new lead landing in your CRM) and Zapier can do all the follow-ups—send emails, update spreadsheets, ping your Slack—without you having to lift a finger.
Here are a few things marketers can automate with Zapier:
Instantly pull new leads from form submissions and send them directly to your email.
Create automated follow-up messages after events or webinars.
Organize, clean, and update contact lists across multiple platforms.
If you're thinking everything sounds too technical, don't worry. Zapier's no-code platform means most workflows are set up with just a few clicks—you don't need to be a developer. Sure, the more complex automations take some time to plan, but even setting up basics can save you hours each week. Plus, its AI features go beyond just repeating the same tasks: you can summarize sales calls, auto-reply to emails, or analyze survey feedback, all through simple triggers and actions.
Plan | Monthly Price (billed annually) | Number of Tasks Included |
|---|---|---|
Free | $0 | 100 |
Starter | $20 | 750 |
Professional | $50 | 2,000 |
Even when you're swamped, having your routine work handled by invisible helpers keeps you focused on the stuff that actually needs your attention. There’s a reason so many marketing teams wouldn’t want to work without it now.
10. Influencity
Influencer marketing isn’t going away anytime soon, and Influencity stands out as one of the strongest tools for brands aiming to run more precise and scalable influencer campaigns. Whether you’re a small agency or a big-name brand, managing the entire influencer process in one place is a big relief.
Here’s what makes Influencity a top choice for marketers in 2025:
Huge influencer database so you can sort by niche, location, engagement, and audience personality
Campaign manager brings collaboration, communication, and reporting together
Advanced analytics let you measure performance down to individual posts, so money isn’t wasted
Multi-platform support (yes, TikTok and Instagram too)
Workflow tools to negotiate, track payments, and stay organized
Feature | Description |
|---|---|
Influencer Discovery | Find ideal creators by real metrics |
Campaign Management | Control outreach and execution |
Analytics & Reporting | Track ROI and refine strategies |
Payment Tracking | Monitor and process payments |
Multi-Platform Support | Run campaigns across networks |
For many marketers, finding reliable partners is the hardest part, but with a platform like Influencity, searching and building those relationships gets a whole lot easier. With good campaign data and easy workflows, your influencer programs can finally run the way you want them to.
Interested in taking your IT solutions to the next level? Visit our website to see how we can help your business work smarter and grow faster. Let us be your partner in success!
Wrapping Up: AI Tools Are Changing the Marketing Game
So, there you have it—a rundown of the best AI tools for marketing as we head into 2025. It’s honestly wild how much these tools can do now, from writing emails to sorting through mountains of customer feedback. If you’re feeling a bit overwhelmed by all the options, you’re not alone. The key is to start with the area that eats up most of your time or causes the most headaches, and try out a tool that tackles that first. Most of these platforms offer free trials, so you don’t have to commit right away. Just remember, AI is here to help, not replace your creativity or instincts. Use it as a sidekick, not a replacement. As more features roll out and the tech keeps getting better, it’s a good idea to stay curious and keep testing what works for you. Marketing is changing fast, but with the right AI tools in your corner, you’ll be ready for whatever comes next.
Frequently Asked Questions
What are AI tools for marketing?
AI tools for marketing are software programs that use artificial intelligence to help you do marketing tasks faster and better. They can help with things like writing content, managing social media, finding trends in data, and talking to customers online.
How can AI marketing tools help my business?
AI marketing tools can save you time by doing repetitive jobs for you, like scheduling posts or answering common customer questions. They can also help you make smarter choices by showing you what’s working and what’s not in your marketing.
Are AI marketing tools hard to use?
Most AI marketing tools are made to be easy to use. They often have simple dashboards and guides to help you get started. Many also offer free trials, so you can try them out before you commit.
Do I need to be a tech expert to use AI tools for marketing?
No, you don’t have to be a tech expert. Many AI tools are designed for people who aren’t very technical. They usually have clear instructions and support if you need help.
How do I choose the right AI marketing tool for my needs?
Start by thinking about what part of marketing takes up most of your time or is hardest for you. Look for a tool that solves that problem. It’s also good to pick one that works well with the other tools you already use.
Will AI tools replace human marketers?
AI tools are great for helping with busy work and giving you helpful information, but they can’t replace human creativity and strategy. The best results come when people and AI work together.
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